I help brands find
what makes them
worth choosing.
Strategy, naming and creative direction for founders and teams who want a brand that is clear, distinct and built to last.
Most brands don’t have a design problem. They have a clarity problem. I start every project with the hard questions, so everything that follows feels simple, confident and true.
What I do
Strategy first, always. Then the creative work that brings it to life, with trusted designers, writers and studios when the project needs them.
Brand Strategy
Positioning, purpose and a brand platform your whole team can build on.
→02Naming & Verbal Identity
Names that are ownable, and a voice that sounds unmistakably like you.
→03Creative Direction
Making the strategy visible with craft and consistency.
→04Campaigns & Launch
Big, simple ideas built to travel across every channel.
→Recent projects
A few of the brands I’ve helped position, name and launch.
A simple, rigorous process
Discover
Interviews, research and an honest audit of your category.
Define
Positioning and brand idea, agreed together in workshops.
Express
Name, voice, identity and creative, directed with care.
Activate
Guidelines, launch plans and team onboarding.
“We came in asking for a new logo and left with a reason to exist that everyone on our team can explain in one sentence. Shubham made the complicated feel obvious.”
Notes on brand & strategy
Positioning is a decision, not a sentence
Why most positioning statements fail, and what it takes to choose a place in your customer’s mind.
Why your brand sounds like everyone else
The three habits that make brand writing generic, and simple ways to break them.
The brief is the product
Great creative work starts long before the first idea. Here’s how to write briefs that get it.
Have a brand that
needs a sharper story?
hello@shubhamwagh.com
Creative & Brand Strategist