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The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional. You can check the Further Information on the Official Page of Google Partners.
From An Agency Point of you, It is very Essential to check the Background of the Team behind that particular Digital Marketing Agency. If you are an Advertiser looking to promote your Brand through Google Adwords ads on Google Search Engine or the Bing Ads on Microsofts Bing Search Engine, then you should verify the profile of the Agency members or the Person Handling your Advertising Account. Most of the times, what happens is, Advertisers are not aware of the fact on How Much money they are spending on the Particular Campaign as they hand over all that work to someone who knows it professionally. But, still they don’t verify the agency. In this case, The Agency may give you the sales but not the Best ROI ( Return on Investment ). So, it is recommended for the Marketers to check the Background profile of the person they have chosen for the particular campaign. And if the Person has these Bing Ads or the Google Official Adwords Certifications then he can handle your campaign in a more professional manner.
Note : Google Adwords Certificates are given on the Yearly Basis. This is because of the Google’s Constantly changing Algorithms of the search engines. Google keeps changing their Algorithms to keep the User’s Experience at the best level. So, Advertisers and the Google Partners needs to Understand this New Algorithms and then Apply the Necessary Changes to their Campaigns. While the Microsoft’s Bing Accredited Professionals are Permanent.
Microsoft has added the special Section as the member directory for the Bing Accredited Professionals so that the Advertisers and Companies choose the Best Person for their Branding and Promotions.